They provide a structured format, that allows you to organize and store various attributes associated with creative ads, such as image URLs, image files, product IDs, product descriptions, etc.

Data tables can be also used as an alternative to Google Spreadsheets for managing the dynamic data for the Feeds.

To create a new Data Table go to Data > Data Tables > click New Data Table button.

To rename your Data table click on the top menu and select Rename.

To import a CSV file, just click on Import CSV button in the top menu.

To add a new column, click on Add button and select from the dropdown menu the type of column you want to add.

To add a new row, click on Add button at the bottom left of your table.

To select a row, hover over it and click on it.

To view all the actions (like Rename, Delete, …) for a specific column, click on the drop-down arrow.

Let’s insert a new Text column on the left.

For the Text you have additional tools to fully customize it (including the Font Size).

For the image column, upload your images to your feed by clicking the Import File button or simply Drag the images directly from your PC to the Data table.

A thumbnail will be displayed for each uploaded image.

Now, let’s add a Color column.

To select a color, simply double-click inside the column, and the color picker will automatically appear.

A color thumbnail will be displayed for each added color.

Right-click to Copy/Paste/Delete color. You can also remove color by pressing Delete on your keyboard.

If you want to select more rows, select a row from the top and hold down the Shift key and select the bottom row. That selects all rows in between.

Use keyboard shortcuts to enhance productivity.

For Windows:

Undo last command – Ctrl + Z;

Redo last command – Ctrl + Shift + Z;

Cut – Ctrl + X;

Copy – Ctrl + C;

Paste – Ctrl + V.

For MacOs:

Undo last command – Cmd + Z;

Redo last command – Cmd + Shift + Z;

Cut – Cmd + X;

Copy – Cmd + C;

Paste – Cmd + V.

In this guide, we’ll walk you through the steps to protect your Google Sheets, ensuring your data remains private and secure.

Let’s begin by setting up access permissions for your Google Sheets. In the top-right corner click Share button.

Enter the email address provided by BannnerNow:

private-spreadsheets@bannernow-gcloud.iam.gserviceaccount.com

Click the Share button to share the spreadsheet. Viewer permission is sufficient. The platform will now have access to your Google Sheet based on the permissions you have set.

Let’s return to BannerNow and set up a new feed. Navigate to the Data menu, open the Feeds tab, and click on New feed.

Next, from the Data Source options select Google Spreadsheet.

In the modal:

1. input the name of your feed;

2. copy the link of your google spreadsheet and insert it in the Spreadsheet ID field;

3. check the Private Spreadsheet option.

And there you have it! Now your private Google Spreadsheet is serving as a dynamic feed source and you can easily manage and update the content displayed on your ads in real-time. Happy advertising!

1. Let’s create a Real Estate spreadsheet document and use it as a data source for this tutorial. Add a City and Zip code columns to your feed so we can match these values to user’s data later.

2. Publish your Google document to the web ( File->Publish to the web… ).

3. Copy the Google Sheet URL from the browser tab (don’t use the one from the “publish to the web” modal).

4. Add an ID from your google sheet URL to https://gconv.bannernow.com/?id=

Note: If you want to use a specific sheet from your document then add the &sheet=2 (number of the sheet)

https://gconv.bannernow.com/?id=1Y_yMUxJHS00vUvCj1Cvd-ZqP8SMbzSdx44JxKh69OgE&sheet=2

5. This URL can now be used to create a feed on BannerNow. Don’t forget to select “Enable Targeting” checkbox.

6. Select the columns that you want to use in your ads and check “Unify results” checkbox (required for google spreadsheet). You will see the “Products” preview in the panel on the right side.

7. Now let’s add the targeting rules to our feed. Switch to Targeting tab and click “Add New Rule” button.

8. Set rule type to “Include” – means include ONLY results that match targeting rule (all other results/products will be excluded from the feed when ad is loaded).

Then select “City” in the dropdown on the left side, then cast as “String” equals and the second dropdown – attribute(column) from our feed – “city”.

This means that if user loads the Ad on some website and he is from the New York city – the Ad will try to find the product that has the attribute value that matches user’s data (product with city = New York) and all other products will be excluded from the feed.

As a result user will see the Ad with New York city real estate product that matched his geo targeting.

If none of the rules matches user’s data then feed will be not filtered and user will see the first product from the original feed.

Before you can create a feeded banner, you need to create a new feed, which will be used in your bannersets.

Learn how to do this:

Go to the Data > Feeds and click on the Add a New Feed button.

From Select Data Source dialog select JSON.

Fill in all the required input fields:

1. In the “FEED NAME” input the feed’s title.
2. In the “FEED URL” input the feed’s URL (XML or JSON). You”l also be able to use a Google Spreadsheet as a feed source.
3. In the “MAX ROWS” input the limit number of max results/rows.
4. Select the “UPDATE INTERVAL” – an interval that represents how often new data is fetched.
5. Click the Proceed to fields selection, to go to the next step.

 After your feed was parsed, select the data that can be accessed from inside the banner:

• Check the required fields in the left tree panel.
• The fields that you have selected will appear in the central panel (Selected Fields).
• You can use the jsonPath formula (read the documentation) if you need to select some specific data or to convert it into a different format (you can also contact us, we will gladly assist you with this). In this tutorial, we have used the UCASE({$[*].name}) formula to convert the name fields to uppercase strings. For the price_usd field we are using the NUMBER({$[*].price_usd}, ‘$0,0.00’) formula to display the price in the right format.
• You can also create a custom field manually by clicking the +Add Custom Field button.
• For the “img” custom field we will create a formula to help us to create a URL path to the image from the feed: ‘https://bannernow.com/demo/’+{$[*].id}+’.svg‘.
• Within the right panel, you’ll view the results accessible in your banners.

Use Filters:

Click the “Add New Filter” button.

You can manipulate the feed results using the following filter types: Include, Exclude, Replace, Sort, Prioritize, Remove Duplicates, URL Fallback

Here is an example:

1. Input filter title.
2. Select the Sort filter.
3. Select the filtering to sort by price.
4. Field type (string, number, date).
5. Operator (descending price).

Click the “Update/Create Feed” to save it.

Create a new bannerset.

When creating a bannerset, input the title and select the feed source from the dropdown menu. After that, click the create button.

Create a new banner.

You can use a different feed for the translated banners within the same bannerset:

• Click the Settings button in the translation modal
• Select a different feed from the dropdown
• Click the Update button

After adding the feed to your bannerset you can create a new banner (or edit an existing one). To add a feeded source to the item inside the banner, do the following:

• Select the each item
• Click on the green Feed button

Select the field that you want to display. The fixed row slider can be used in case you need to display the data from a specific row only. Click Save  to apply the feed to the item.

It’s also possible to connect the URL from the feed to the banner hyperlinks. To do this, go to canvas settings and set the feeded hyperlink to the whole banner or select an item and enable Hyperlink for it.

Select the field that contains the URL data format and click Save to apply the changes.

Save your banner and click Preview. You will notice that on each loop, the banner is taking the new data from the next row within the feed.

Now, you’re able to publish the banner to the ad network. When the feed data is updated, your banner will always display fresh data.

Showcase Example https://bannernow.com/html5-banner-examples

Here’s how you can use it:

1. Open up Google Sheets

Tip: If your spreadsheet is stored as XLSX – convert it to Google Sheets first !

2. Make sure the first row contains a title for each column.

3. Next click the Share button in the top right menu.

4. Click “Change to anyone with the link“.

5. Next choose Anyone with the link option and press “Done”.

6. Next copy the document link.

7. Go back to BannerNow, Library -> Feeds -> New Feed.

8. Choose Google Spreadsheet.

9. Paste your google spreadsheet link, choose the page number and the desired update interval and click proceed.

Now you can select the data from your spreadsheet that you want to use in your banners.

Read more about creating feeded banners here.

XML feeds are automatically converted to JSON format within Bannernow. You can use the default JSON path to extract data from your feed easily.

JSONPath is a special language for extracting data from XML or JSON feeds.

JSONPath uses special notation to represent nodes and their connections to adjacent nodes in a JsonPath path. There are two styles of notation, namely dot and bracket.

Both of the following paths refer to the same node from the above JSON document, which is the third element within the books field of store node under the root node.

With dot notation

$.store.books[2]

With bracket notation:

$[‘store‘][‘books‘][2]

Operators:

We have several helpful operators in JsonPath:

Root node ($): This symbol denotes the root member of a JSON structure no matter it is an object or array. Its usage examples were included in the previous sub-section.

Current node (@): Represents the node that is being processed, mostly used as part of input expressions for predicates. Suppose we are dealing with book array in the above JSON document, the expression book[?(@.price == 49.99)] refers to the first book in that array.

Wildcard (*): Expresses all elements within the specified scope. For instance, book[*] indicates all nodes inside a book array.

Let’s practice JSONPath expressions by some more examples. We start with a simple JSON structure:

{ "store": {
    "date": "Feb 9 2017",
    "book": [
      { "category": "reference",
        "author": "Nigel Rees",
        "title": "Sayings of the Century",
        "price": 8
      },
      { "category": "fiction",
        "author": "Evelyn Waugh",
        "title": "Sword of Honor",
        "price": 12
      },
      { "category": "fiction",
        "author": "Herman Melville",
        "title": "Moby Dick",
        "isbn": "0-553-21311-3",
        "price": 8
      },
      { "category": "fiction",
        "author": "J. R. R. Tolkien",
        "title": "The Lord of the Rings",
        "isbn": "0-395-19395-8",
        "price": 12
      }
    ],
    "bicycle": {
      "title": " Cool Bicycle ",
      "color": "Red",
      "price": "19.95",
      "oprice": 19.5,
      "rating": -10
    }
  }
}

JSONPath	Result
$.store.book[*].author	the authors of all books in the store
$..author	all authors
$.store.*	all things in store, which are some books and a red bicycle.
$.store..price	the price of everything in the store.
$..book[2]	the third book
$..book[(@.length-1)] $..book[-1:]	the last book in order.
$..book[0,1] $..book[:2]	the first two books
$..book[?(@.isbn)]	filter all books with isbn number
$..book[?(@.price<10)]	filter all books cheapier than 10
$..*	All members of JSON structure.

Functions:

Here’s a list of functions that can be applied to the feed in order to modify the output value. All functions can be combined (for example function 1 result + function 2 result).

Numeric Functions:

*Always use “{ }” for retrieving the value from feed

Function	Before	After
ABS({$.store.bicycle.rating})	-10	10
FLOOR({$.store.bicycle.price})	19.5	19
CEIL({$.store.bicycle.oprice})	19.5	20
ROUND({$.store.bicycle.price})	19.95	20
ADD({$.store.bicycle.price}, 1, 3, 6)	19.95	29.95
SUB({$.store.bicycle.price}, 1, 3, 6)	19.95	9.95
MUL({$.store.bicycle.price}, 2)	19.95	39.9
DIV({$.store.bicycle.price}, 5)	19.95	3.99
MOD({$.store.bicycle.price}, 3)	19.95	1.95
NUMBER({$.store.bicycle.price})	"19.95"	19.95
NUMBER(974)	974	974
NUMBER(0.12345)	0.12345	0.12345
NUMBER('10,000.12')	'10,000.12'	10000.12
NUMBER('23rd')	'23rd'	23
NUMBER('$10,000.00')	'$10,000.00'	10000
NUMBER('100B')	'100B'	100
NUMBER('3.467TB')	'3.467TB'	3467000000000
NUMBER('-76%')	'-76%'	-0.76
NUMBER('2:23:57')	'2:23:57'	NaN

String Functions:

Function	Before	After
LCASE({$.store.bicycle.color})	Red	red
UCASE({$.store.bicycle.color})	Red	RED
FCASE({$.store.bicycle.title})	Cool Bicycle	Cool bicycle
SCASE('cool bicycle. cool bicycle.')	cool bicycle. cool bicycle.	Cool bicycle. Cool bicycle.
WCASE({$.store.bicycle.title})	Cool Bicycle	Cool Bicycle
CCASE({$.store.bicycle.title})	Cool Bicycle	cool Bicycle
REPLACE({$.store.bicycle.title}, 'Cool', 'Best')	Cool Bicycle	Best Bicycle
TRIM({$.store.bicycle.title})	" Cool Bicycle "	"Cool Bicycle"
SPLIT({$.store.bicycle.title}, ' ')	" Cool Bicycle "	[ "", "Cool", "Bicycle", "" ]

Array Functions:

Use “{{ }}” instead of “{ }” to retrieve the whole Array/List

*For XML feeds only: use ARRAY() function to convert XML lists with one item to array (by default one item will be converted to a property)

Function	Before	After
WHERE({{$.store.book[*]}}, '_price', '=', '12')[0]._title	8,12,8,12	Sword of Honor
AVG({{$.store.book[*]}}, '_price')	8,12,8,12	10
MIN({{$.store.book[*]}}, '_price')[0]	8,12,8,12	8
MAX({{$.store.book[*]}}, '_price')[0]	8,12,8,12	12
SUM({{$.store.book[*]}}, '_price')	8,12,8,12	40
COUNT({{$.store.book[*]}}, '_price')	8,12,8,12	4
JOIN({{$.store.book[*]}}, '_price', '--')	8,12,8,12	8--12--8--12--10
DISTINCT({{$.store.book[*]}}, '_price')	8,12,8,12	8,12

Currency Conversion Functions:

Currency rates are pulled in realtime from http://www.ecb.europa.eu/stats/eurofxref/eurofxref-daily.xml

Function	Before	After
CURRENCY({$.store.bicycle.price},'USD','EUR')	19.95	18.57

Number Formatting Functions:

Function	Before	After
NUMBER(10000, '0,0.0000')	10000	10,000.0000
NUMBER(10000.23, '0,0')	10000.23	10,000
NUMBER(10000.23, '+0,0')	10000.23	+10,000
NUMBER(-10000, '0,0.0')	-10000	-10,000.0
NUMBER(10000.1234, '0.000')	10000.1234	10000.123
NUMBER(100.1234, '00000')	100.1234	00100
NUMBER(1000.1234, '000000,0')	1000.1234	001,000
NUMBER(10, '000.00')	10	010.00
NUMBER(10000.1234, '0[.]00000')	10000.1234	10000.12340
NUMBER(-10000, '(0,0.0000)')	-10000	(10,000.0000)
NUMBER(-0.23, '.00')	-0.23	-.23
NUMBER(-0.23, '(.00)')	-0.23	(.23)
NUMBER(0.23, '0.00000')	0.23	0.23000
NUMBER(0.23, '0.0[0000]')	0.23	0.23
NUMBER(1230974, '0.0a')	1230974	1.2m
NUMBER(1460, '0 a')	1460	1 k
NUMBER(-104000, '0a')	-104000	-104k
NUMBER(1, '0o')	1	1st
NUMBER(100, '0o')	100	100th
FRACTION(0.25)	0.25	1/4

Currency Formatting Functions:

Function	Before	After
NUMBER(1000.234, '$0,0.00')	1000.234	$1,000.23
NUMBER(1000.2, '0,0[.]00 $')	1000.2	1,000.20 $
NUMBER(1001, '$ 0,0[.]00')	1001	$ 1,001
NUMBER(-1000.234, '($0,0)')	-1000.234	($1,000)
NUMBER(-1000.234, '$0.00')	-1000.234	-$1000.23
NUMBER(1230974, '($ 0.00 a)')	1230974	$ 1.23 m

Percentage Formatting Functions:

Function	Before	After
NUMBER(1, '0%')	1	100%
NUMBER(0.974878234, '0.000%')	0.974878234	97.488%
NUMBER(-0.43, '0 %')	-0.43	-43 %
NUMBER(0.43, '(0.000 %)')	0.43	43.000 %

Time Formatting Functions:

Function	Before	After
NUMBER(25, '00:00:00')	25	0:00:25
NUMBER(238, '00:00:00')	238	0:03:58
NUMBER(63846, '00:00:00')	63846	17:44:06

Date Formatting Functions:

Function	Before	After
DATE({$.store.date}, 'UTC:h:MM:ss TT Z')	Feb 9 2017	11:00:00 PM UTC
DATE({$.store.date}, 'fullDate')	Feb 9 2017	Thursday, February 9, 2017
DATE({$.store.date}, 'fullDate', 'ru')	Feb 9 2017	четверг, февраля 9, 2017

Named Date Formats

*Need to be passed as a second argument to DATE(…, format name):

Name	Mask	Example
default	ddd mmm dd yyyy HH:MM:ss	Sat Jun 09 2007 17:46:21
shortDate	m/d/yy	6/9/07
mediumDate	mmm d, yyyy	Jun 9, 2007
longDate	mmmm d, yyyy	June 9, 2007
fullDate	dddd, mmmm d, yyyy	Saturday, June 9, 2007
shortTime	h:MM TT	5:46 PM
mediumTime	h:MM:ss TT	5:46:21 PM
longTime	h:MM:ss TT Z	5:46:21 PM EST
isoDate	yyyy-mm-dd	2007-06-09
isoTime	HH:MM:ss	17:46:21
isoDateTime	yyyy-mm-dd'T'HH:MM:ss	2007-06-09T17:46:21
isoUtcDateTime	UTC:yyyy-mm-dd'T'HH:MM:ss'Z'	2007-06-09T22:46:21Z

Date Format Mask

*Can be combined to any format (for example HH:MM:ss)

Mask	Description
d	Day of the month as digits; no leading zero for single-digit days.
dd	Day of the month as digits; leading zero for single-digit days.
ddd	Day of the week as a three-letter abbreviation.
dddd	Day of the week as its full name.
m	Month as digits; no leading zero for single-digit months.
mm	Month as digits; leading zero for single-digit months.
mmm	Month as a three-letter abbreviation.
mmmm	Month as its full name.
yy	Year as last two digits; leading zero for years less than 10.
yyyy	Year represented by four digits.
h	Hours; no leading zero for single-digit hours (12-hour clock).
hh	Hours; leading zero for single-digit hours (12-hour clock).
H	Hours; no leading zero for single-digit hours (24-hour clock).
HH	Hours; leading zero for single-digit hours (24-hour clock).
M	Minutes; no leading zero for single-digit minutes.
MM	Minutes; leading zero for single-digit minutes.
N	ISO 8601 numeric representation of the day of the week.
o	GMT/UTC timezone offset, e.g. -0500 or +0230.
s	Seconds; no leading zero for single-digit seconds.
ss	Seconds; leading zero for single-digit seconds.
S	The date's ordinal suffix (st, nd, rd, or th). Works well with d.
l	Milliseconds; gives 3 digits.
L	Milliseconds; gives 2 digits.
t	Lowercase, single-character time marker string: a or p.
tt	Lowercase, two-character time marker string: am or pm.
T	Uppercase, single-character time marker string: A or P.
TT	Uppercase, two-character time marker string: AM or PM.
W	ISO 8601 week number of the year, e.g. 42
Z	US timezone abbreviation, e.g. EST or MDT. With non-US timezones or in the
'...', "..."	Literal character sequence. Surrounding quotes are removed.
UTC:	Must be the first four characters of the mask. Converts the date from local time to UTC/GMT/Zulu time before applying the mask. The "UTC:" prefix is removed.

Image Fallback

replace broken URLs with a fallback URL

FUNCTION	BEFORE	AFTER
URL_FALLBACK({$.store.image_url}, 'https://example.com/fallback_image.png')	https://example.com /broken_image.png	https://example.com /fallback_image.png