1. Let’s create a Real Estate spreadsheet document and use it as a data source for this tutorial. Add a City and Zip code columns to your feed so we can match these values to user’s data later.

2. Publish your Google document to the web ( File->Publish to the web… ).

3. Copy the Google Sheet URL from the browser tab (don’t use the one from the “publish to the web” modal).

4. Add an ID from your google sheet URL to https://gconv.bannernow.com/?id=

Note: If you want to use a specific sheet from your document then add the &sheet=2 (number of the sheet)

https://gconv.bannernow.com/?id=1Y_yMUxJHS00vUvCj1Cvd-ZqP8SMbzSdx44JxKh69OgE&sheet=2

5. This URL can now be used to create a feed on BannerNow. Don’t forget to select “Enable Targeting” checkbox.

6. Select the columns that you want to use in your ads and check “Unify results” checkbox (required for google spreadsheet). You will see the “Products” preview in the panel on the right side.

7. Now let’s add the targeting rules to our feed. Switch to Targeting tab and click “Add New Rule” button.

8. Set rule type to “Include” – means include ONLY results that match targeting rule (all other results/products will be excluded from the feed when ad is loaded).

Then select “City” in the dropdown on the left side, then cast as “String” equals and the second dropdown – attribute(column) from our feed – “city”.

This means that if user loads the Ad on some website and he is from the New York city – the Ad will try to find the product that has the attribute value that matches user’s data (product with city = New York) and all other products will be excluded from the feed.

As a result user will see the Ad with New York city real estate product that matched his geo targeting.

If none of the rules matches user’s data then feed will be not filtered and user will see the first product from the original feed.

1. Let’s start by clicking on the Campaigns menu, Decision trees tab and Create New Decision Tree button.

2. Rename the Decision Tree title and click Create.

3. On the left side of the decision tree interface, you’ll find a list of dynamic conditions that you can use to create rules for displaying different creatives to different users.

Let’s walk through an example: select Country.

4. Once you’ve selected Country, you can choose from a list of available countries in the dropdown menu. Simply select the country you want to create a rule for, and the decision tree interface will guide you through the process of assigning creatives variations for users from that country.

5. To add a new decision node for another country, click Plus and from the drop down menu select another country.

6. A key advantage of using a decision tree is its flexibility. You can tailor your ad campaigns to specific audiences by adding even more granularity, such as targeting users based on their state.

To do this, simply click the Plus icon next to the country and select State from the dropdown menu. This allows you to create rules based on the user’s state.

7. From the dropdown menu (on the right side) select a state (for example California). This means that your show a specific ad to people from California.

8. You can also add City, Zip, Device, Browser, Language and ISP rules.

9. Let’s add a language rule. As we did before, set up your languages from the dropdown menu.

10. By adding multiple languages to your decision tree, you can ensure that users see ads in the language they prefer, resulting in a more personalized and effective ad experience. 

To add another language, simply click on the Plus icon and select languages from the dropdown menu.

11. Now, let’s assign creative sets to which these conditions/rules will be applied.

12. Choose the creative sizes you want to include and click Add. Once you publish your decision tree, an embed code will be generated for each size you’ve selected.

13. Assign a creative set for each rule in your tree. For example for country United States and state California for 300×250 container select Bannerset1 and for country Canada and language fr-FR for 300×250 select Bannerset2 and so on…

14. After assigning creative sets to all rules go to the Publish tag to see the Ad Tags / Embed codes for your placeholders.