The targeting feature allows you to display specific information for each audience segment. Here is a quick overview of how this feature works: Let’s create a Google Spreadsheet and use it as a data source for this tutorial. The Age column will represent the Segment values Next, click the Share button located in the top […]
Articles Tagged: AdTags
Multiple dynamic landing urls – AdTag query params
The AdTag params can be used to pass the dynamic landing urls into the banner. For example, let’s imagine that you need to create a banner with 2 buttons and specify the hyperlinks for these buttons directly from the AdTag. First, let’s prepare the banner to accept the dynamic landing urls. For the first button […]
Publishing: Income Access AdTags (HTML5)
Create a new banner(s) and click the Publish button. Select the sizes you want to publish and click Next Select the Income Access Ad network. Copy the Ad Tag (Embed Code). *If you have multiple banner sizes copy the embed codes one by one for each size. In the Income Access network Navigate to Marketing […]
Google Ad Manager – HTML5 Ad tags
Create new banner(s) and click the “Publish” tab. In the Publish modal you will see the banner sizes you’ve chosen to publish. Click Next button to move to the next step. Select the “Google Ad Manager/ Doubleclick For Publishers [DFP]” Ad network. Copy the Ad Tag (Embed Code). If you have multiple banner sizes copy […]
Decision Tree
A decision tree is a powerful tool that allows you to create a systematic and visual way of making decisions. In the realm of digital advertising, decision trees are particularly useful for optimizing ad campaigns by showing different ads to different users using the same Ad Tag/Embed code. 1. Let’s start by clicking on the […]