The targeting feature allows you to display specific information for each audience segment. Here is a quick overview of how this feature works: Let’s create a Google Spreadsheet and use it as a data source for this tutorial. The Age column will represent the Segment values Next, click the Share button located in the top […]
Articles Tagged: dynamic targeting
Decision Tree
A decision tree is a powerful tool that allows you to create a systematic and visual way of making decisions. In the realm of digital advertising, decision trees are particularly useful for optimizing ad campaigns by showing different ads to different users using the same Ad Tag/Embed code. 1. Let’s start by clicking on the […]