Segment Targeting using Data Feeds

The targeting feature allows you to display specific information for each audience segment. Here is a quick overview of how this feature works: Let’s create a Google Spreadsheet and use it as a data source for this tutorial. The Age column will represent the Segment values Next, click the Share button located in the top […]

Read More

Macros

Macros is a formula utilized by some Ad Networks (like DoubleClick) which can generate certain dynamic values (such as titles) for banners and schedules.  You can use them separately or combine them with other text values, for example, Custom text %size%. Here are some of macros examples that can be used for a banner title:

Read More