Here is a quick overview of how this feature works:

1. The user opens a website with the banner. The website (or the DSP/SSP platform on the website) loads the BannerNow Ad Tag and passes the segment this user belongs to.
   For example, &segment=age18-20 (where the segment value will be different for each website user).
   Basically, the website or DSP/SSP should know the segment the user belongs to before the banner starts rendering
2. Once banner is rendered using the additional Ad Tag parameter, it tries to search for the segment value match in the Feed connected to the banner.
3. If a match is found, it will display the data from the same feed/table row where the match was found.

Let’s create a Google Spreadsheet and use it as a data source for this tutorial.
The Age column will represent the Segment values

Next, click the Share button located in the top right corner.
Choose the Anyone with the link option to make your feed public, then click Done.
Now, this spreadsheet can be used as a feed data source in BannerNow.

Let’s return to BannerNow -> Data -> Feeds tab. Click Create new feed button.

Select the Google Spreadsheet option.

Next, copy/paste the spreadsheet URL (the link from Google Sheets), and enable the targeting option.

Choose the columns from the feed that you want to display in your ad.

In the Targeting tab, click Add New Rule.
Rule Type: INCLUDE
Rule match type: SEGMENT ( string, = )
Column from our table to match: age

Now it’s time to build a creative.

Select the Bannerset format.

In the pop-up modal, select the feed that we have just created and click Create.

After creating your design, you need to bind the feed data to the element values (images, texts, landing URLs).

To do this, select the text element and click on the feed icon to bind the text value to the feed data.

Select the column you want to display for a specific text element.
Also, select the Fixed Line option and set the Row Number = 1
This will ensure that if no match is found, it will take only the first row from our feed (which in our case is the default one).

Perform the same action for each dynamic element in the design.

Don’t forget to bind the Landing Page URL (Global settings) to the Landing URL from the Feed

Save your creative and click Publish.

Select the sizes you want to publish and click Next

Pick the Ad Network where the banner should be published.
If you just plan to use it on your website (without SSP/DSP), then select the BannerNow Ad Network

The Ad Tag is now generated for your banner.
Next, we need to add the &segment= to our Ad Tag:

Because the segment will be dynamically replaced for each end-user, we suggest you to use the Macros.
A Macro is a special string that can be easily replaced in the code with the real value.
For example, &segment=%%segment%% (where the %%segment%% is the string macro that will be replaced by the SSP/DSP or your website).
Each Ad Network has its own format for the segment macros, so please check the Ad Network documentation to find the right macros format.

If you plan to replace it with the code on your website, then just use the default %%segment%%

For example, the BannerNow Ad Tag will look like:

<script src="https://storage.bannernow.com/MVDq2PxpdlGOk5Axgea8ryZeQb7LWBwKgMqbFFb2Gk/embed.js?responsive=0&bnTag=&segment=%%segment%%" async></script>

And on your website, once the %%segment%% is replaced with the real value, it should look like this:

<script src="https://storage.bannernow.com/MVDq2PxpdlGOk5Axgea8ryZeQb7LWBwKgMqbFFb2Gk/embed.js?responsive=0&bnTag=&segment=age18-22" async></script>

or like this for another website end-user:

<script src="https://storage.bannernow.com/MVDq2PxpdlGOk5Axgea8ryZeQb7LWBwKgMqbFFb2Gk/embed.js?responsive=0&bnTag=&segment=age55-60" async></script>

For example, let’s imagine that you need to create a banner with 2 buttons and specify the hyperlinks for these buttons directly from the AdTag.

First, let’s prepare the banner to accept the dynamic landing urls.

For the first button enable the Landing URL/Hyperlink and input window.BN.urlParamsDecoded.a1

Here, a1 serves as a dynamic param that we will pass later from the AdTag.

For the second button add window.BN.urlParamsDecoded.d2 Landing URL/Hyperlink

The “d2” will be the dynamic param that we will pass later from the AdTag.

In the AdTag settings, assign values to your parameters:

a1 = https://bannernow.com

d2 = https://example.com

With this setup, clicking the first button directs users to https://bannernow.com, while the second button leads to https://example.com.

The Hyperlink append params can be used to add additional URL query params to the banner Landing URL/Hyperlink.

xample:

• Base URL: https://example.com
• Appended Parameters: ?utm_campaign=mycampaign1&utm_source=mysource1
• Resulting URL: https://example.com?utm_campaign=mycampaign1&utm_source=mysource1

This method enables you to gather insights into your campaign’s effectiveness and identify the most successful channels.

For more detailed information on URL parameters and tracking, refer to Google’s support resources.

Select the sizes you want to publish and click Next

Select the Income Access Ad network.

Copy the Ad Tag (Embed Code).

*If you have multiple banner sizes copy the embed codes one by one for each size.

In the Income Access network Navigate to Marketing Tools → Media Tools → Create Media.

Fill in all the Media Fields:
a. Media Name
b. Language
c. Media Status -> Change to PUBLISHED
d. Width and Height (of the banner)
e. Merchant 
f. Campaign selection 
g. Media Type -> Select HTML5 
h. HTML code -> Input the ad tag from Bannernow
i. Tag – Leave blank, or tag if needed. (I.e. Sportsbook, etc.) 
j. Save to save media

Create new banner(s) and click the “Publish” tab.

In the Publish modal you will see the banner sizes you’ve chosen to publish.

Click Next button to move to the next step.

Select the “Google Ad Manager/ Doubleclick For Publishers [DFP]” Ad network.

Copy the Ad Tag (Embed Code). If you have multiple banner sizes copy embed codes one by one for each size.

In Google Ad Manager go to Delivery->Creatives and click “New Creative”

Select Advertiser and click on “Third party” creative format

Select ad unit size that corresponds to your banner (ex 728×90).

Paste the Ad Tag (Embed Code) that you have copied from Bannernow.

When copying embed code – make sure that quotes ” ” are not modified (for example if you will send this embed code to somebody via email – email client can display quotes in different format “ ” which will cause problems with displaying your banner).

Click Save and preview your banner. If banner preview is not working it could be because of wrong quotes format (“ ” instead of ” “) in embed code or because of the Safe Frame.

1. Let’s start by clicking on the Campaigns menu, Decision trees tab and Create New Decision Tree button.

2. Rename the Decision Tree title and click Create.

3. On the left side of the decision tree interface, you’ll find a list of dynamic conditions that you can use to create rules for displaying different creatives to different users.

Let’s walk through an example: select Country.

4. Once you’ve selected Country, you can choose from a list of available countries in the dropdown menu. Simply select the country you want to create a rule for, and the decision tree interface will guide you through the process of assigning creatives variations for users from that country.

5. To add a new decision node for another country, click Plus and from the drop down menu select another country.

6. A key advantage of using a decision tree is its flexibility. You can tailor your ad campaigns to specific audiences by adding even more granularity, such as targeting users based on their state.

To do this, simply click the Plus icon next to the country and select State from the dropdown menu. This allows you to create rules based on the user’s state.

7. From the dropdown menu (on the right side) select a state (for example California). This means that your show a specific ad to people from California.

8. You can also add City, Zip, Device, Browser, Language and ISP rules.

9. Let’s add a language rule. As we did before, set up your languages from the dropdown menu.

10. By adding multiple languages to your decision tree, you can ensure that users see ads in the language they prefer, resulting in a more personalized and effective ad experience. 

To add another language, simply click on the Plus icon and select languages from the dropdown menu.

11. Now, let’s assign creative sets to which these conditions/rules will be applied.

12. Choose the creative sizes you want to include and click Add. Once you publish your decision tree, an embed code will be generated for each size you’ve selected.

13. Assign a creative set for each rule in your tree. For example for country United States and state California for 300×250 container select Bannerset1 and for country Canada and language fr-FR for 300×250 select Bannerset2 and so on…

14. After assigning creative sets to all rules go to the Publish tag to see the Ad Tags / Embed codes for your placeholders.