decision tree – Bannernow Tutorials https://bannernow.com/tutorials Bannernow Tutorials Wed, 19 Feb 2025 14:09:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://bannernow.com/tutorials/wp-content/uploads/favicon-bn-32x32.png decision tree – Bannernow Tutorials https://bannernow.com/tutorials 32 32 Analytics & Reports Data https://bannernow.com/tutorials/html5-display-ads-analytics-reports/ Sun, 12 May 2024 11:28:20 +0000 http://help.bannernow.com.www629.your-server.de/?p=3013 With BannerNow Analytics, you can effortlessly track your ads’ performance by monitoring key metrics such as impressions, clicks, and click-through rates (CTR). You can also customize your analytics by selecting a specific date range to analyze. Our click heatmap analytics offer valuable insights into user interactions, enabling you to optimize your creative designs for maximum effectiveness. Additionally, multiple banners can be compared side by side to identify top-performing designs and strategies.

To access the Analytics page, in the top menu click Analytics.

The first thing you’ll notice on this page is the summary of clicks, impressions, and CTR (click-through rate) information.


Below that, you’ll find a chart illustrating the performance of your ads within the selected date range. You can also view the analytics map, which indicates the countries where your ads have been viewed. This map provides valuable insights into the geographic reach of your campaigns.


Next to the analytics map, you’ll find information about how your ads perform across different devices, along with the corresponding CTR (click-through rate), impressions and rollovers.

The analytics pie chart provides a clear breakdown of the devices where your ads have been viewed.

Let’s generate an analytics report to access details regarding creatives, projects, decision trees, A/B tests, and every aspect of your campaign. Go to the Reports tab and click New Report.


With our customizable report, you have the power to tailor your analytics to suit your specific needs. Choose from a variety of analytics options including heatmaps, feeds, and decision trees. Additionally, you can select specific ad sizes from your creative set to include in your report.

Select specific schedules placeholder for your report, allowing you to track performance over specific time when the ads were displayed. Incorporate decision trees, to analyze the data-driven decisions.

Gain valuable insights by adding feeds. For example, if you have a feed with products, the report allows you to analyze which ads featuring specific products from your feed received the most clicks.
Below, you’ll find an option to schedule your report. By setting the frequency to “monthly,” you’ll receive an email with your report on a monthly basis.

Once your customized report is created, you will receive it directly in your email inbox. The report is conveniently packaged into a downloadable zip file, providing you with detailed analytics.

Here’s what you’ll find in your report:

Heatmap, allowing you to identify which areas of your ad are capturing the most attention;

Ad Performance: Detailed analysis of each banner, including impressions, clicks, click-through rates, and conversions. Understand which banners are performing best and optimize accordingly;

Date Range Analysis: Track performance over specific date ranges to identify trends and patterns in your ad campaigns;

Browser Analysis: Insight into the browsers your audience is using to view your ads;

Impressions: Get a clear picture of how many times your ads have been displayed across different platforms and devices;

Product Performance: See which products are getting the most attention from your ads;

Geographic Data: Understand where your audience is located geographically;

Domain: Track performance across different domains;

A/B Testing: A/B tests are created to compare the performance of different ad variations and determine which ones yield the best results;

Decision Trees: Utilize decision trees to understand the factors influencing ad performance and make data-driven decisions to optimize your campaigns.

and more…

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Decision Tree https://bannernow.com/tutorials/decision-tree/ Fri, 28 Aug 2020 22:49:29 +0000 http://help.bannernow.com.www629.your-server.de/?p=1654 A decision tree is a powerful tool that allows you to create a systematic and visual way of making decisions. In the realm of digital advertising, decision trees are particularly useful for optimizing ad campaigns by showing different ads to different users using the same Ad Tag/Embed code.

1. Let’s start by clicking on the Campaigns menu, Decision trees tab and Create New Decision Tree button.

Create new decision tree

2. Rename the Decision Tree title and click Create.

3. On the left side of the decision tree interface, you’ll find a list of dynamic conditions that you can use to create rules for displaying different creatives to different users.

Let’s walk through an example: select Country.

Decision tree select country

4. Once you’ve selected Country, you can choose from a list of available countries in the dropdown menu. Simply select the country you want to create a rule for, and the decision tree interface will guide you through the process of assigning creatives variations for users from that country.

Decision tree select country dropdown

5. To add a new decision node for another country, click Plus and from the drop down menu select another country.

Decision tree add country

6. A key advantage of using a decision tree is its flexibility. You can tailor your ad campaigns to specific audiences by adding even more granularity, such as targeting users based on their state.

To do this, simply click the Plus icon next to the country and select State from the dropdown menu. This allows you to create rules based on the user’s state.

Decision tree select country state

7. From the dropdown menu (on the right side) select a state (for example California). This means that your show a specific ad to people from California.

Decision tree select state dropdown

8. You can also add City, Zip, Device, Browser, Language and ISP rules.

Decision tree select language

9. Let’s add a language rule. As we did before, set up your languages from the dropdown menu.

Decision tree language dropdown

10. By adding multiple languages to your decision tree, you can ensure that users see ads in the language they prefer, resulting in a more personalized and effective ad experience. 

To add another language, simply click on the Plus icon and select languages from the dropdown menu.

Decision tree select language dropdown

11. Now, let’s assign creative sets to which these conditions/rules will be applied.

Decision tree assign bannerset

12. Choose the creative sizes you want to include and click Add. Once you publish your decision tree, an embed code will be generated for each size you’ve selected.

Decision tree Assign bannerset select banner size

13. Assign a creative set for each rule in your tree. For example for country United States and state California for 300×250 container select Bannerset1 and for country Canada and language fr-FR for 300×250 select Bannerset2 and so on…

14. After assigning creative sets to all rules go to the Publish tag to see the Ad Tags / Embed codes for your placeholders.

Decision tree publish

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