For example, let’s imagine that you need to create a banner with 2 buttons and specify the hyperlinks for these buttons directly from the AdTag.

First, let’s prepare the banner to accept the dynamic landing urls.

For the first button enable the Landing URL/Hyperlink and input window.BN.urlParamsDecoded.a1

Here, a1 serves as a dynamic param that we will pass later from the AdTag.

For the second button add window.BN.urlParamsDecoded.d2 Landing URL/Hyperlink

The “d2” will be the dynamic param that we will pass later from the AdTag.

In the AdTag settings, assign values to your parameters:

a1 = https://bannernow.com

d2 = https://example.com

With this setup, clicking the first button directs users to https://bannernow.com, while the second button leads to https://example.com.

The Hyperlink append params can be used to add additional URL query params to the banner Landing URL/Hyperlink.

xample:

• Base URL: https://example.com
• Appended Parameters: ?utm_campaign=mycampaign1&utm_source=mysource1
• Resulting URL: https://example.com?utm_campaign=mycampaign1&utm_source=mysource1

This method enables you to gather insights into your campaign’s effectiveness and identify the most successful channels.

For more detailed information on URL parameters and tracking, refer to Google’s support resources.

Select the sizes you want to publish and click Next

Select the Income Access Ad network.

Copy the Ad Tag (Embed Code).

*If you have multiple banner sizes copy the embed codes one by one for each size.

In the Income Access network Navigate to Marketing Tools → Media Tools → Create Media.

Fill in all the Media Fields:
a. Media Name
b. Language
c. Media Status -> Change to PUBLISHED
d. Width and Height (of the banner)
e. Merchant 
f. Campaign selection 
g. Media Type -> Select HTML5 
h. HTML code -> Input the ad tag from Bannernow
i. Tag – Leave blank, or tag if needed. (I.e. Sportsbook, etc.) 
j. Save to save media

Create a new “Advanced Format” banner (Interstitial, Sticky, Pushdown, …) and click the “Publish” tab.

Select the “Google Ad Manager/ Doubleclick For Publishers [DFP]” Ad network.

Copy the Ad Tag (Embed Code)

In Google Ad Manager go to Delivery->Creatives and click “New Creative”

Select Advertiser and click on “Custom” creative format

Select “Out-of-page (Interstitial)” ad unit size.

Paste the Ad Tag (Embed Code) that you have copied from Bannernow.

Uncheck the Safe Frame option. Otherwise you will need to add a JavaScript code to your Google Ad Manager templates to communicate the Window resize event to the banner (please contact us at contact@bannernow.com) if you need any help with that.

When copying embed code – make sure that quotes are not modified (for example if you will send this embed code to somebody via email – email client can display quotes in different format which will cause problems with displaying your banner).

Click Save and preview your banner. If banner preview is not working it could be because of wrong quotes format (“ ” instead of ” “) in embed code or because of the Safe Frame.

The next steps will describe how to add “Out of page” creatives to your website. If you already know this please skip the following steps.

Go to Inventory->Ad Units and click “New Ad Unit”

Select “Out of page” type size.

Uncheck “AdSense” (Maximize revenue of unsold inventory with AdSense) if you don’t want to show ads from Google Ad Exchange network in your Out of page ad container/unit.

Click SAVE to save the Ad Unit.

Now go back to Ad Units page (Refresh the page if you don’t see newly created Ad unit). Click on the newly created Ad Unit.

Open “Tags” tab. Select “Google Publisher Tag” and click Continue.

Enable “Out-of-page” creative. Click Next.

Copy the codes to your website. Header code initializes out of page creative.

Document body code creates a container where the banner will be placed.

*If you already have the gpt.js script library embeded into your website header – paste the document header code without it.

Now your webiste is ready to display Out of page creatives.

You can create an Order with Line item the same way you do for other display ads sizes:

Select the out-of-page Ad Unit size that you have just created (it’s where your creatives will be displayed for this order/line item).

Assign creatives to your order line item (select existing creative that you have added in the first part of this tutorial):

Approve the order and the Advanced out-of-page banners will start displaying on your website

Start the order and the “Out-of-page” Advanced formats will start displaying on your website.

Google Ads or Google Display Network (GDN) is a broad collection of more than a million websites, smartphone apps, videos, and blogs, as well as other online destinations that display  Ads. This gives you an opportunity to reach more than 80% of internet users worldwide, in more than 100 countries and 30 languages.

Bannernow is a Google Certified External Vendor for serving 3rd party Ads on Google Ads. This means that HTML banners created in Bannernow are 100% compatible with Google Ads and therefore, can be published to your Google Ads campaigns. It also means that any Bannernow ads currently running within your Google Ads campaigns can be quickly modified via the Bannernow Editor, which automatically updates any changes to your Google Ads campaigns as soon as you click Publish.

Follow these steps to publish your creatives to Google Ads:

1. Set hyperlinks for all your ads directly in the BannerNow editor or dashboard.

2. Make sure your ad animation length is less than 30 seconds.

3. Set a contrast border for your ad.

4. Open the banner set within the BannerNow dashboard and click the Publish button.

5. Select any sizes that need to be published.

In the Ad network dropdown – select Google Display Network.

6. Download embed ad tags as .xlsx.

7. Open the downloaded .xlsx (Excel) file, then, fill the Campaign Name and Ad Group Name (from your Google Ads account). You can also change the Placeholder title, which refers to the title of the Display ad that will be visible in your Google Ads account after import.

8. Submit your .xlsx file with ad tags using the following form (Make sure you are logged in to your Google Ads account): https://support.google.com/google-ads/answer/6161966?visit_id=637509713062337933-3856143141&rd=1

• Campaign Type: Display Campaign (select Ad tag checkbox)
• Do you have a Google Account Manager (premium support): Yes or No
• Ad status: Live or Paused (what should be the status of your ads after approval)
• Submit an attachement: Select the .XLSX file that was downloaded from BannerNow (step 6)
• Have you attached any necessary tags or other required documents? – Yes

Please note that it can take some time before your ads will be manually approved by Google Ads approval team.

Bannernow Schedule allows you to group multiple banners into a single placeholder.

Banners in a placeholder will be displayed in alternation/rotation based on a schedule (date/time), and a relative weight/frequency rule. The placeholder’s function is to group multiple banners by the same size and locale (so no banners of different sizes or locales will be found within the same placeholder).

How to use this feature:

1. Head over to Schedule by selecting the Schedule tab on the top of the dashboard. Click Add Schedule in order to create a new schedule configuration.

2. Enter a New Title (1) for the Schedule. After this, add the Fallback Bannerset (2), which refers to the default bannerset from which banners will be displayed within the placeholder when no other banners are scheduled in the calendar. Select “schedule timezone” (3), then, “Create” (4).

3. Select the Schedule Title in order to open the calendar and start adding bannersets to a schedule.

4.  On the left pane, you’ll be able to view all bannersets of the current project/campaign.

In order to add banners to schedule, simply drag & drop the desired bannersets to the calendar.

5. When adding a bannerset to the calendar, you’ll be able to choose which banner sizes and locales of a bannerset you need to add to the schedule. This is where you specify which banner sizes and locales will participate in this schedule. These will be selected from the bannerset (if exists), otherwise, it will have defaulted to fallback bannerset.

6. You are able to stretch and drag placeholders on the calendar to adjust the duration and a start date.

7. Click on the placeholder to open up the “settings” menu.

8. In the Settings (1) tab you’re able to set a “Title” for the interval, change bannerset, configure dates and times in which his interval should be active (and display banners), as well as update its color on the calendar. You can also adjust repeating events within the Period (2) tab and show specific banner locales within the Filters (3) tab.

9. In order to update the start/end date for an interval, simply click on “date picker”, select the start date (1), then select the end date (2).

10. The Weight option allows specifying a relative frequency in which banners in this placeholder is displayed.

Example: There are 2 banners (A, and B) that are active on the same date within a certain placeholder. Both these banners are 250×250 in size and have an English locale.

You are able to set weight 2 to interval A and weight 1 to interval B. This means that banners in interval A will be displayed twice as frequently compared to other banners from interval B.

How this is calculated: Total weights are 2 + 1 and it represents 100% of showtime, therefore weight 2 equates to 66% of showtime, and weight 1 to 33%. You can assign any value to the weight depending on your frequency criteria.

11. Schedule may contain as many placeholders and intervals as needed.

12. Right panel Placeholders shows all sizes and locales that participate in this schedule.

13. In order to publish a schedule click on the option “Publish”. You can publish placeholders using an embed code, or by going directly into the DoubleClick DFA/DFP account. This option can be done after configuring the integration from profile settings.

14. Select placeholder sizes for which you would like to get embed codes.

15. Select the Languages you want to publish.

16. Copy the EMBED CODE and paste into the desired ad network/exchange or utilize the direct publishing method.

Each placeholder is a combination of 1 size and 1 language and can contain multiple banners from different bannersets (which contain banners with the same size and translation).

If you have connected the Ad Network to your BannerNow account – you can publish your Ad Tags directly from Schedule Publish modal.

1. First, you will need to connect your Campaign Manager 360 account with BannerNow.

Go to Profile Settings page.

2. Click on the integrations tab.

3.  Click on Connect Account ( Campaign Manager 360).

4.  Click on Allow to grant publishing access to your Google Campaign Manager 360 account.

5. To complete the integration select your Campaign Manager 360 profile from the dropdown menu.

6. At this point, your Campaign Manager 360 profile is connected with your BannerNow Account.

7. Now you can publish banners directly into Campaign Manager 360.

Click Publish button (bannerset or schedule or decision tree).

8. Select the translations and banner sizes you’re planning to publish.

9. Select Ad network – Campaign Manager 360

10. Select advertiser and campaign where your ads will be published.

11. How it looks in Google Campaign Manager 360:

Any time you make updates to the banner’s design it will automatically be updated in Google Campaign Manager 360 (no need for any manual action).

Adapt ADX
Adara (iframe)
AdButler
Adconion
Adform
AdGear
AdGenius
AdMarvel
Admedo (iframe)
Adrecord
AdRoll
AdTech
Adtoma
Adtraction
AdvertServe
Adzerk
Affiliator
Affilinet
Appnexus/Xandr
Appnexus/Xandr (iframe)
Atlas
Bannernow
Bannernow (iframe)
BidTheatre
Cake
Centro
Cheaposaurus
Choozle
Criteo (iframe)
Daisycon
DataXu
Delta Projects
DIME (Digital Me)
Double.net
DoubleClick (bid manager)
Egass
Epom
Facebook Marketing
Google Ad Manager / Doubleclick For Publishers [DFP]
Google Ad Manager / Doubleclick For Publishers [DFP]
Google Ad Manager / Doubleclick For Publishers [DFP] (iframe)
Google Ads / Google Display Network [GDN]
Google Analytics
Google Campaign Manager (external landing) / Doubleclick For Advertisers (DFA/DCM)
Google Campaign Manager / Doubleclick For Advertisers [DFA/DCM]
HasOffers
Income Access
Joomla
LinkedIn
LinkShare
Mads
MediaMath
MediaPlex
Microsoft Ads
Mocean Mobile
MoPub
MyAffiliates
NetRefer
NetRefer Bid/Pid
OpenX
Optimise
PerfectAudience
Platform161
PocketMath
PocketMath (iframe)
ReachLocal
Revive Adserver
RocketFuel
SiteScout
Sizmek/Mediamind
Smart AdServer
Spotify
Spotify [HPTO]
Tailsweep
theTradeDesk (iframe)
TraceAd
TradeDoubler
TradeTracker
VerizonMedia
Zanox

The following steps describe how to Embed/Publish a Banner into any Ad Network:

1. Sign in to your BannerNow Account.

Create a New Banner or find an existing one in the Dashboard.

In order to access the Embed menu click on the “Publish” button.

2. Once the Embed Code modal shows up you will visualize all selected banner sizes and languages.

The next step is a list of the 50+ Ad Networks to choose from.

4. Turn on the Responsive option if responsiveness is needed.

5. Select and copy (Ctr+C) the Embed Code into the clipboard. This code is a snippet which will make your banner work within the selected Ad Network.

1. From the Bannerset folder, click the Publish button on top of the dashboard.

2. The Publish modal will be shown and includes 50+ popular ad networks, embed codes generated for a selected ad network, and the Responsive checkbox.

3. Choose the BannerNow ad network from the dropdown menu.

4. When you make the “Responsive” option active, your banner will dynamically resize/adjust to any device it’s being viewed on. This means that if the user views a responsive banner from a mobile device, tablet or desktop, the banner will be adjusted and properly resized.

However, you can keep this option unchecked if you need your banner to stay in a static size (no dynamic resizing).

5. When ready, copy the embed code by selecting it on the right pane on the modal (). Using your mouse, right-click, then click Copy (or CTRL+C for PC, Command+C for Mac). Once the embed code is copied, paste it in HTML code of your website or blog where your banner will be shown.

Good news is, publishing a BannerNow banner into AdRoll is a very straightforward process:

1. Pick a bannerset and click the “Publish” button from Dashboard.

2. Select all banner sizes and locales you wish to publish.

3. Select AdRoll from the dropdown menu or start typing “Adroll” instead.

4. Turn on the Responsive option in case responsiveness is needed.

5. Copy the Embed Code into the clipboard (code snippet that lets your banner work in the selected Ad Network).

6. The AdRoll support team will now upload your BannerNow creatives to your Ad Library within AdRoll.
To do this, email the public link (if you email the code you might find that some email clients change the link which causes your banners to become unusable) copied from BannerNow to the support line at Delight: delight@adroll.com

Please note:

1. Review by Adroll takes about 3-12 hours. Review by their network partners up 72 hours.
2. Please note that whilst AdRoll supports Facebook Ads, Facebook does not provide support for HTML5 creatives.
3. If the campaign is disapproved because the click-through reports as unfunctional, please contact us and we’ll help sort it out.